Use Search Engine Optimization The Right Way

Search engine optimization is the way to go in making sure your website gets picked up by Google, Yahoo and Bing. It takes more than just sprinkling in keywords though, as SEO is both a science and art form. Keep reading this article to learn some tips and tricks that can help you refine your SEO practice.

The most important part of SEO is making sure your site has unique and fresh content. If the content on your site does not appear elsewhere on the web, the search engines will weigh it more highly than copied content. On the same token, newer content is weighted more highly than aging content.

TIP! To optimize search engine results, never change or retire a page without a 301 redirect. A 404 (page not found) is the absolutely worst case scenario a server can deliver.

If you're new to SEO, consider using a pre-made template for a blogging system like WordPress. These templates add professionalism to your site, which, with good content, can attract human-created backlinks.

WordPress in particular also has plug-ins that do useful SEO-related things like auto-generate a sitemap for your site on demand. Do not clutter your site with useless items that take up valuable revenue space. While many of these things can add some flare or decoration, they also cost you money.

Yes they may be free, however, it is just wasted space if that space could be generating income through an ad or link. Optimize your product pages for search engines by including more than just a picture and a price for each item. Search engine spiders can't read pictures. If you include a title and a small, unique description of each item you sell, it will boost your search engine ranking and relevancy.

TIP! Make your URL's easy to understand. Not only will the users of your site have no problem knowing what that particular page will contain, but the search engines will be able to find it easier, as well.

For the best results in search engine optimization, be sure to use only the highest quality of content. It doesn't matter how many great keywords you have in an article if the article is dull, trite, or simply badly written. Search engine bots are not going to buy your product or service, people are.

If your article can't impress people your search engine rankings won't matter. While including your keywords in as many locations as possible can be a brilliant plan to get noticed, make sure you keep them relevant to your topic, and do not stuff them in everywhere. Some search engines will actually block sites who overload their websites who use too many, so use as many as you can. Just don't overdo it.

Instead of creating several new links every day that will not attract any traffic, spend time building an online network and look for a quality link that will redirect a lot of visitors to your website. You should do your best to get featured guest posts or to comment on popular sites.

TIP! Achieve more success in search engine optimization by registering with Yahoo!. Yahoo! is one of the most popular search engines on the internet.

Pay attention to the meta description of each of your pages. These descriptions are used by search engines to present a short summary of your page when it comes up in results. You can attract more visits by writing an engaging and interesting description for each page of your website.

When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.

Everyone wants their website to get noticed by the search engines so that search engine users can wind up at their site. Keep in mind the advice you have read in this article and apply it to your search engine optimization efforts and you can rest assured you are ahead of the pack.