TIP! Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too.
Messages sent to recipients who did not request them are at risk of being marked as spam. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
TIP! Use A/B testing of your subject lines to test effectiveness. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.
Be persistent in your attempts to reach customers. You don't have to send emails daily, but keep in mind that you may not capture a customer's attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.
TIP! Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
TIP! Follow up with your clients with an option for them to affiliate with you. Include a command on your email that tells them they can join instantly by clicking on the below link.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don't have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
TIP! Personalize the marketing emails that you send out. Look beyond just adding the name of your recipient to your message.
In conclusion, emails are a great communication tool. There are many advantages to using emails, such as speed, efficiency, and cost. In addition to a communication tool, emails can me used as a marketing tool as well. All you have to do is remember the information from above and you can use emails for marketing.
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