TIP! Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too.
Collect people's phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
TIP! To get customers enthused about getting your emails, give prizes away through your newsletter. This technique encourages customers to open your messages and will increase referrals to their contacts.
Various regions respond differently to different types of messaging. It's a great idea that you require people to double opt in if they're wanting to receive emails from you. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
TIP! Be prepared to respond to emails if your email marketing is done properly. If you take too long to respond, you may miss a bunch of opportunities.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
TIP! Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder.
Put real consideration into where you place links in your marketing newsletters. For example, you don't want to send readers away from your email before you give them their call to action. You also don't want to put your priority links at the end of an email where they may be overlooked.
TIP! Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc.
Now that you have come to the end of this article, you are ready to start marketing your product or business using proven email marketing methods. Use what you have learned here and expand on it to successfully build a solid list of perfectly targeted customers, and you can't help but succeed.
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