Tip! If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Try post at least once every day or two. Always keep your current customers in mind. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.
Tip! Posts about your business should always be professional. Although there is a relaxed tone on social media, you should always present yourself and your business professionally.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Tip! Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Tip! Post something every day on your Facebook page. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook.
There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Tip! Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice.
If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing tool to the best of your ability. Remember the tips in this article and apply them as soon as you can!
No comments:
Post a Comment